We’ve had a couple clients participating one that has sent over 100,000 pieces since the beginning of the year and is very encouraged with the results. That’s pretty good by direct mail standards. The size, weight of paper and design will determine the final cost but you can figure that you’ll be in every mailbox for a cost of somewhere between 21 and 25 cents. When having your pieces printed have the printer insert a different colored piece of paper after every 50 pieces to keep you from counting possible thousands of pieces. When you’re picking out the route whether on USPS or Melissa Data it will list 352 households so 353 pieces will be needed, bundled in 50 of course.
You’ll also have to hand them the exact amount of pieces that are on the route list, in bundles of 50.
USPS EVERY DOOR DIRECT MAIL CODE
You have to go to the post office to mail the pieces, and you have to go to the post office that is in the zip code of the routes that you will be sending your pieces to. The maximum pieces that can be sent out on any given day is 5,000 Downfall: The most common sizes we recommend are 4.5″ x 12″, 8.5″ x 11″ and 11″ x 17″ bi-folded to an 8.5″ x 11″
How Advertising Has Changed Over the YearsĬhoose Your Printed Piece Size: Choose a size that meets the requirement of the program.
USPS EVERY DOOR DIRECT MAIL PLUS
You can pick your postal routes through USPS here or you can use Melissa Data, with Melissa Data, Household Income is available with each postal route.Īn 8.5″x11″ is over 3 times the size of a 4″ x 6″ postcard and costs less to mail! Plus you’ll have plenty of room to convey your message. In short, you can choose the postal routes (similar to neighborhoods) where you want your offers to go, and then your mailers are delivered quickly and accurately. With Every Door Direct Mail, you can distribute an “every home” mailing without applying individual names and addresses to each mail piece. Plus, you can do so without the need for costly mailing lists, permits, and related fees. Are you a small business owner or an agency for small businesses that is considering the US Postal Service’s Every Door Direct Mail? So Just How Does Every Door Direct Mail Work?Įvery Door Direct Mail™ enables you to cast a wider net for less than ever before. You may have seen or heard the recent commercials from the US Postal Service regarding their new campaign Every Door Direct Mail. Not every post office participates in EDDM, so be sure to contact the post office you plan on using prior to ordering.įor more details about EDDM, click here to visit the USPS site.Direct Mail Marketing, have you tried Every Door Direct Mail? However, if you plan to send mailings out a couple times a year, it's likely a smarter option to use direct mail since we handle everything for you. EDDM is a great option if you plan on sending mailings more than 4 times a year because once you get it set up and you are familiar with the process, it can save money. Getting started with EDDM for the first time is a bit complicated, so we highly recommend reading all the details and downloading the information that the USPS offers on their website. For example, a local pizza restaurant may target a 5 mile radius near college areas while a law firm targets downtown or areas with a lot of office buildings. Many smaller businesses prefer to market locally they can use EDDM to target specific neighborhoods they may be familiar with. The USPS offers solutions for businesses of all sizes and marketing goals. Simply order the Postcards and take them to the neighborhood post office for mailing. The 4-Color Offset Postcards that meet USPS requirements are clearly marked. When you want to place an order for EDDM, take a look at the "Size" dropdown menu. We offer Postcard sizes that meet EDDM specifications. This is a great service to offer your clients that are looking for a local marketing campaign. It's an affordable way to expand a company's reach.
You don't need specific names or addresses you just need to know the zip code of any neighborhoods you want to contact.
Every Door Direct Mail (EDDM) is a service offered by the USPS designed to help small businesses market themselves to their local community.
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